Like all of Latin America, Ecuador is well known for its low prices for goods and foods. In this article, we will tell you about all the most popular places in Ecuador to buy the best souvenirs to bring home. Also, we will give you some tips on how to buy wisely and without negative consequences.

1. Textiles from Otavalo

Nestled in the Andes Mountains of Ecuador lies the town of Otavalo, home to one of the most famous markets in South America. The Otavalo Market is a vibrant and colorful shopping experience that draws visitors to this small town worldwide.

The market dates back to pre-Columbian times when indigenous communities would gather to trade goods. Today, the market has grown into a bustling affair that occurs every day of the week, with Saturday being the busiest day.

Visitors to the market will find a dizzying array of goods for sale, from textiles and clothing to jewelry and pottery. The market is particularly known for its textiles, made using traditional techniques passed down through generations of indigenous artisans. The brightly colored fabrics are woven into intricate patterns that reflect the cultural heritage of the Andean people.

One of the most unique aspects of the Otavalo Market is how it is organized. Instead of individual vendors selling their wares, the market is divided into sections based on the type of product being sold. For example, there is a section for textiles, another for food, and yet another for handicrafts.

This organization makes it easy for visitors to find what they want and compare prices between different vendors. Despite its chaotic energy, it also gives the market a sense of order and structure.

Visitors should be prepared to haggle when shopping at the market. Bargaining is common, and vendors expect customers to negotiate on price. However, it is important to be respectful and fair when bargaining. The artisans who sell their wares at the market rely on their sales to support their families. Avoid lowballing or taking advantage of their situation.

In addition to the market, Otavalo visitors can explore the town’s many other attractions. The town is home to several historic churches and colonial-era buildings, as well as several museums and galleries showcasing the work of local artists.

Overall, the Otavalo Market is a must-see destination for anyone visiting Ecuador. Its vibrant colors, lively atmosphere, and unique products make it an unforgettable shopping experience. Whether you are a seasoned traveler or a first-time visitor, the Otavalo Market will leave a lasting impression on you.

2. Panama hat from Montecristi

Ecuador is known worldwide for its magnificent Panama hats, but few people know that the true home of these beautiful hats is Montecristi, a small town on the country’s coast.

The production of Panama hats dates back to the 16th century when the Spanish brought over the art of hat weaving from the Andalusian region of Spain. However, it was not until the 19th century that the hats gained international recognition, largely thanks to their association with the Panama Canal, which was being constructed then. Workers on the canal wore hats to protect themselves from the sun, known as “Panama hats.”

Despite the name, the Panama hat industry in Ecuador is centered in Montecristi, located about 150 km west of the capital city of Quito. The town is in the Manabí province, surrounded by lush green hills and forests. The area has a long hat-weaving tradition, and the production of hats is deeply ingrained in the local culture.

Montecristi is home to some of the most skilled hat weavers in the world, and the hats produced here are considered the finest in the world. The hats are made from the leaves of the toquilla palm, which is native to Ecuador. The leaves are boiled, dried, and then woven into hats of various styles and sizes.

The weaving process is intricate and time-consuming; completing a single hat can take several months. The weavers use a technique called “cuenca,” which involves twisting the fibers of the palm leaves to create a tight, durable weave. The tighter the weave, the more valuable the hat.

Montecristi hats are renowned for their lightness, flexibility, and durability. They are also prized for their beauty, with many hats featuring intricate designs and patterns. The hats come in various styles, from the classic fedora to the more modern boater hat.

The Panama hat industry is an important part of the economy in Montecristi and the surrounding areas, and these hats are exported worldwide. The industry employs thousands of people and supports many local businesses.

In recent years, Panama hats have faced challenges, including competition from cheaper, mass-produced hats made in other countries. Additionally, the COVID-19 pandemic has significantly impacted the industry, with many weavers struggling to sell their hats due to travel restrictions and a decrease in tourism.

Despite these challenges, the tradition of hat weaving in Montecristi continues to thrive, thanks to the dedication and skill of the local weavers. The hats produced in Montecristi are not only a testament to the creativity and artistry of the people of Ecuador but are also a cultural treasure that should be cherished and celebrated.

In conclusion, Montecristi and Panama hats in Ecuador represent a unique cultural heritage passed down through generations. The hats are not only practical accessory but are also a work of art that reflects the skill and creativity of the weavers. If you can visit Ecuador, visiting Montecristi to see these beautiful hats’ production is a must-see experience. And we, EC-Adventures, will gladly help you with that!

3. Leather from Gualaceo

The best place to find a great bargain is in the Province of Azuay in Cuenca and Gualaceo, where vendors offer various handicrafts at very reasonable prices.

Gualaceo is a small town in the southern region of Ecuador, known for its vibrant market every Sunday. The Gualaceo Market is one of the country’s oldest and most traditional markets, dating back to pre-colonial times. It is a must-visit destination for tourists and locals, offering a unique shopping experience.

The market is a bustling hub of activity, with vendors selling everything from fresh produce, meats, and seafood to handicrafts, textiles, and clothing. The market is particularly known for its high-quality handmade products, such as intricately woven shawls, blankets, and ponchos made from alpaca or sheep wool. The textiles are often dyed using natural pigments, creating vibrant and unique patterns.

Ecuador is known for producing high-quality leather products, and many of the items sold at the market are crafted by skilled artisans using traditional techniques. The market offers various leather bags, belts, shoes, and wallets.

If you’re interested in purchasing leather goods at the Gualaceo Market, shopping around and comparing prices and quality is a good idea. It is well-known that prices here are lower than in Quito and other big cities of Ecuador. Despite it, as with any market, haggling is always a good idea to get the best deal possible.

Aside from the textiles and leather, visitors can also find various handcrafted goods such as jewelry, pottery, and wood carvings. Foodies will also enjoy the market’s culinary offerings, which include local delicacies such as roasted cuy (guinea pig) and traditional Ecuadorian sweets.

The Gualaceo Market is a place to shop and a cultural experience. Visitors can witness the daily lives of the locals, who come to the market to socialize and trade goods. The market is an excellent opportunity to learn about the region’s customs, traditions, and way of life.

In addition to the Sunday market, Gualaceo has a weekly flower market on Wednesdays, where visitors can find various fresh flowers, including orchids and roses.

Overall, the Gualaceo Market is a must-see for anyone visiting southern Ecuador. It offers a unique cultural experience, excellent shopping opportunities, and a chance to learn about the region’s traditions and way of life.

4. Chocolate from Amazon

Ecuador is well known for producing high-quality chocolate, and there are several regions throughout the country where you can find some of the best chocolate.

One region famous for its chocolate is the province of Napo, which is located in the Amazon rainforest. The cacao grown in this region has a unique flavor profile prized by chocolate makers. Folate factories and artisanal chocolate makers can be found in towns like Tena and Archidona.       

Besides it, you can take a tour to the heart of the Amazon jungles and see with your own eyes how indigenous communities are making the chocolate, taste it and buy it. Check our tours to Amazon and choose the most suitable for you!


After this article, we give you some useful tips on how to shop wisely and safely in Ecuador:

  1. Get the cash and small bills before you go and put them in a few different pockets.
  2. Never bring out a big stack of money or show a full wallet when paying.
  3. Wear a backpack to the front of your body and put your purse across your body if you can.
  4. Leave your jewelry and other valuables in the vault of your hotel or a hostel locker.
  5. Start your counteroffer at 60% of their price. 
  6. Mind what you are saying even if you speak with your friends in English. Many vendors understand English very well.
  7. Don`t wear expensive, branded clothes.
  8. Only try something on or start touching it if you want to buy it.
  9. Be polite. It’s okay to say “no, gracias” if you don’t want it.

Remember that it is not possible to export animal products out of Ecuador and into other countries either. So avoid buying products manufactured from animals. Note that antiques are also difficult sometimes to export.

To learn more about shopping in Ecuador, follow the link.

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